About Us

What's in a name?


When resero Retail Technologies was founded in 2018 as a subsidiary of the National Association of College Stores (NACS) we wanted a name for the business that reflected why we started this journey. Change in the higher ed retail market was already well underway, and we could see that many stores were having trouble adapting because they were in long-term contracts with out-of-date solutions. In too many cases vendors were slow to respond to the market shifts not because they had a better answer to them, but because they threatened entrenched revenue models.  The status quo could not continue.

We wanted our solutions to free higher ed retail from its old binds, so we searched for a name that would reflect that belief –we found it in resero. resero is a form of the Latin word meaning “to unlock” which we have taken to heart, we make decisions based on the idea of unlocking a store’s success, unlocking the potential of the free market, and unlocking education. Freeing stores has become our mantra—creating and maximizing solutions that stay current because they’re in the cloud, solutions that stores choose because they are the best of breed, not because of who buys back their used books, solutions that support the educational mission at an affordable price now and in the future.

Team Members

Meet Our Experienced Team


The solutions we provide are only as good as the experts they come from, that is why we have built our team with expertise and experience in mind; we aren’t just another company to sell you software and move along, we are a part of your success, and you are a part of ours. Our international team offers over 120 years of experience in higher ed retail; we use this experience to guide our decisions and partnerships with retail operations; let our experience be your advantage.

Leadership Team

  • Photo of Lara Konick
  • Our Process

    How We Work


    Underpinning all of resero’s efforts is our foundational belief that colleges and universities operate in a unique environment with a special mission and meeting the unique needs of higher education retail that is our only business. We are proud to support campus stores in the life-changing mission of education.

    Unified Commerce.

    In-store, online, pop-up, and temporary locations are the norm so we have flexible solutions to fit single and multi-store operations with optional 24/7 order pickup.

    Predictable.

    With fair, transparent, and predictable pricing, CampusCloud offers a truly cloud-based campus retail solution with no seat licenses or concurrent user limits.

    User Group

    User-driven Development Isn't a Slogan. 

    It's How We Operate.


    resero Retail Technologies is dedicated to supporting the needs of the independent campus store. Making sure we're in touch with those needs is why we are strong supports of the User Group, a growing community of active and committed industry leaders. Ask a question, give support, and join our community.

    Join Our Community
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